Commencing the New Year with a bang, Tata Motors today announced that it is bringing back its iconic brand ‘Safari’ with its forthcoming flagship SUV, (codenamed as the Gravitas).
Tata Safari introduced India to the SUV lifestyle, and glamourized the segment in India for other players to follow. For over two decades, Safari has represented prestige and performance, and in its new avatar, the Safari will carry forward this rich idea and its strong legacy.
The Safari further builds on the legacy of prestige and outstanding performance by combining Tata Motors’ award winning Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover, which in itself is the gold standard of SUVs worldwide. This adaptive architecture allows for further drive train enhancements including all-wheel drive and possibilities of electrification in future.