Tata Motors launches the Altroz i-Turbo with iRA

Tata Motors, India’s leading automotive brand, today announced the launch of the i-Turbo variant along with iRA-connected car technology for its premium hatchback, Altroz. iRA comes with 27 connected car features along with natural voice tech, through which the car understands commands not only in English or Hindi, but also in Hinglish. Additionally, it is India’s first hatchback to introduce What3Words technology – a precise & unique tool that makes navigation easier than before. 

The Company has also added a new top-of-the-line XZ+ variant in a petrol and diesel fuel option to the Altroz family. These introductions make Altroz a wholesome package of sheer power and class-leading features. The Altroz i-Turbo is launched at an attractive introductory ex-showroom price increment of INR.60, 000 above the Altroz Revotron petrol variants.

Tata Altroz is the first product on the ALFA architecture and has received a tremendous response since its launch in January 2020. Tata Motors has introduced the Altroz i-Turbo, a power, and feature-packed car to celebrate the brand’s success as it turns one. Despite the Covid challenge, the Company has sold more than 50,000 Altroz within its first year of launch, a testament to its popularity. India’s safest hatchback with a 5-star safety rating from Global NCAP has indeed raised the bar and set #TheGoldStandard in safety, design, and driving dynamics.