Tata Motors launches ‘16 saal bemisaal’ campaign

Commemorating 16 strong years of the Tata Ace, the most popular small commercial vehicle (SCV) of the country, Tata Motors, India’s largest commercial vehicle manufacturer, has announced the launch of the new ‘16 saal bemisaal’ campaign. To celebrate this feat, Tata Motors has organised roadshows, wherein Tata Aces will travel across 10 states in the country.

Tata Motors will leverage this opportunity to distribute medical facemasks in the wake of the COVID-19 pandemic. The campaign will aim to showcase the benefits and rewards of starting a small-scale logistics business, especially in this pandemic-induced economic slowdown. Cumulatively, the Aces will travel a distance of around 4 lakh kilometers. Patrons will also be able to test drive the vehicle to gain a first-hand experience of its comfort and drivability.

The Tata Ace has been the pioneer in the 4-wheel small commercial vehicle segment in India, with more than 60% market share in the mini-truck segment. Tata Ace forged a foundation of mini-trucks in India, in addition to retaining the most preferred choice for Indian entrepreneurs over the past 16 years. Since its launch in 2005, the mini-truck, popularly known as ‘Chotta Haathi’, has proven to be a strong, reliable vehicle, providing a means of livelihood and gateway to entrepreneurship for over 2.3 million (23 lakh) Indians. The Tata Ace has helped build the nation, catering to the evolving cargo transportation needs of the country, and has rightfully grown into being the most successful Indian commercial vehicle of all times.

Tata Motors’ continuous engagement with customers and assessment of customer requirements has fueled the meticulous and comprehensive planning involved in the design and development of the Tata Ace. Its ease of acquisition, powered by favorable pricing, complementing the low operating and maintenance costs and high fuel efficiency, has been integral to the vehicle’s success. The vehicle has been aptly engineered for maximizing revenues by ensuring more trips, superior load carrying capability and a quicker turnaround time, meeting requirements of both rural and urban transportation.