Mahindra disrupts pickup segment with All-New Bolero MaXX Pik-Up range;

All-New Bolero MaXX Pik-Up range has been engineered to offer path-breaking features and performance at unbeatable value. Delivers big on mileage, performance, comfort, safety and productivity, leading to more profitability. All-New Bolero MaXX Pik-Up range to reinforce Mahindra’s commitment to customers: all-new vehicle with state-of-the-art features yet unchanged price.

Payload capacities ranging from 1.3t to 2t including an impressive 3050 mm cargo bed, a first in industry in this segment. New m2Di engine with superior power and torque, making it capable of handling heavy loads with ease Powerful fleet management technology powered by iMAXX connected solution with over 50 features
accessible on a mobile app in six languages, providing key insights for vehicle tracking, route planning, expense management, geo-fencing and vehicle health monitoring
Available in two series – HD series (HD 2.0L, 1.7L and 1.7, 1.3) and City series (City 1.3, 1.4, 1.5 and City CNG). Mahindra & Mahindra (M&M), the makers of Bolero Pik-Up – the No.1 pickup brand in India – today launched its All-New Bolero MaXX Pik-Up range. Starting at a price of Rs. 7.85 Lakh (ex-showroom) the All-New Bolero MaXX Pik-Up range has been engineered to offer powerful features and performance delivering an unprecedented value proposition to customers and operators.
Lighter, more compact and versatile, the All-New Bolero MaXX Pik-Up range sets new benchmarks for payload capacity, fuel efficiency, safety and the overall driving experience. It also incorporates smart engineering to deliver much greater value than ever before. The new Bolero MaXX Pik-Up range can be booked at a minimum down payment of INR 24,999, with Mahindra also offering attractive financing schemes for a seamless purchase and ownership experience.
The All-New Bolero MaXX Pik-Up range promises to be a game changer with an all-new platform, while carrying over the core values and strengths that are synonymous with the Bolero DNA – robustness, toughness, reliability, low maintenance cost and high resale value. It also maintains the minimalist and timeless design language of Bolero that dominates urban roads and highways across the country.
Veejay Nakra, President, Automotive Division, M&M, said, “As a company deeply committed to the ‘Make in India’ initiative, we take immense pride in pioneering and developing products that are not only customer centric but also reflect our commitment to contribute towards India’s economic growth. At Mahindra, we constantly strive to enrich the lives of our customers by providing them.

Class leading features of the all-new Bolero MaXX Pik-Up range:

  • All-new m2DI engine for superior certified mileage & performance
  • CMVR certified D+2 seating
  • Height-adjustable driver seats for comfort
  • OEM fitted connected vehicle solutions – iMaXX connected solution for fleet management
  • Higher payload capability 2 ton with cargo bed up to 3050 mm long for better loadability
  • All-new cabin exteriors and interiors
  • Turn safe lights for better on-road visibility
  • 20,000 km service interval
  • Wider wheel track
  • Wider Cargo for higher Cargo Utilization