Jeep India and Axis Bank enter a Strategic Partnership

Jeep India announces a strategic partnership with Axis Bank to launch Jeep Financial Services, which will curate financial solutions for Jeep customers as well as Jeep brand dealers. The formation of this entity strategically supports the anticipated growth in Jeep India’s business and a consequent rise in its customer base.

Jeep brand dealers will also benefit from this partnership as they will enjoy special interest rates and will contribute to a more seamless retail process. Axis Bank and Jeep India will get access to each other’s growing customer database. Jeep customers will be serviced from the bank’s 4586 branches spread across India and also via on-site counters at high footfall Jeep brand dealerships.

Key highlights of ‘Jeep Financial Services’:
– Higher on-road funding solutions for Jeep customers
– Longer tenures on Axis Bank vehicles loans for Jeep customers
– Jeep India and Axis Bank will tap into each other’s HNI customer base to grow business
– Jeep dealers and customers will have the benefit of structured financing solutions at competitive rates for business priorities and purchases
Jeep India has committed $250million to launch four new local products. Two out of the four products – the New Jeep Compass and the locally-assembled Jeep Wrangler have already been launched in the market.