Citroën is set to begin its India innings with ten of its unique La Maison dealerships that will be spread across India. These dealerships are being readied in preparation for the market unveil of the Citroen C5 Aircross which is due in February 2021.
La Maison Citroen when translated means the ‘home of Citroen’ and it is essentially the brand’s take on a new format for dealerships. The first La Maison will be opened in Ahmedabad. La Maison will also open in Delhi, Gurgaon, Mumbai, Pune, Kolkata, Hyderabad, Bangalore, Chennai, and Cochin.
The first model Citroen plans to launch in India is the C5 Aircross premium SUV, which is set to be unveiled on February 1, 2021. The Citroen C5 Aircross will be brought to India as a CKD and will be offered with a 180hp, 2.0-litre diesel engine paired to an 8-speed automatic gearbox. We expect the C5 Aircross to be priced upwards of Rs 30 lakh (ex-showroom).