BMW Group India has delivered 6,604 units of BMW and MINI cars in 2020. BMW India registered sales of 6,092 units and MINI India of 512 units. BMW Motorrad sold 2,563 motorcycles.
BMW India saw significant contribution of over 50% coming from the locally produced Sports Activity Vehicle (SAV) range including the BMW X1, the BMW X3 and the BMW X5. The newly launched BMW X7 experienced astounding demand in all regions. The BMW 3 Series and the BMW 5 Series continued their traditional role as strong contributors in sedan segment.
MINI India successfully increased its market share in the premium car segment despite the difficult industry scenario. The brand posted exceptional performance and growth in the last quarter of the year. The locally produced MINI Countryman commanded a share of over 40% in sales. The iconic MINI Hatch and the popular MINI Convertible contributed over 23% each.
BMW Motorrad India overcame all obstacles and posted a stellar annual growth in 2020 against current trends. This success was propelled by the launch of the new BMW G 310 R and BMW G 310 GS. Together, the two motorcycles commanded a share of over 80% in yearly sales. The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS and the BMW S 1000 RR also held on their position as important contributors.